The Leadline Blog

4 Reasons Why You’re Not Getting Enough Quality Candidates

Many companies struggle with quality candidates shortages due to overly complicated application processes. Streamline your process, eliminate friction points, and optimize for mobile to attract top talent.


In recent years, we’ve seen record job growth1, with countless individuals actively seeking employment. Yet, many companies struggle with not getting enough quality candidates for their open positions. Have you ever considered that your application process might be the culprit?

Is Your Application the Problem?

The short answer is yes. We encounter this issue daily when consulting with companies seeking recruitment help. An overly complicated or outdated application process can be a significant barrier to attracting top talent. When 5+ people need to be involved in a hiring decision for every one candidate, a slow and potentially painful hiring experience is bound to occur (both for your company and the candidate). Even if you can’t eliminate unnecessary steps for compliance reasons, there are other ways to streamline your application process.

1. Streamlining Your Application Process

Your application process needs to be easy, intuitive, and aligned with candidate expectations. But we’re not talking about the “EASY APPLY” button found on many job boards, which often results in a flood of unqualified applicants. Instead, your process should take no more than 5 to 8 minutes to complete, and should collect the required information needed to progress an applicant to a point in your process where he/she feels like “this opportunity is real”.

2. Eliminate Friction Points

One of the biggest reasons companies are not getting enough applicants is their process. Get rid of unnecessary steps like creating an account or filling out endless forms. These friction points can scare away candidates, leading to significant drop-off rates. According to a SHRM study2, 92% of job seekers never finish online job applications; for every ten job seekers who click on a job post, only one of them (8%) actually applies. At Leadline, we have customers who have seen application rates more than double that (17%) within their first 60 days.

3. Engage Candidates Quickly and Effectively

Engagement is crucial from the very first interaction. Job-seekers are likely applying to more jobs than yours alone, so how quickly you can respond to a candidate after their first contact is critical. In fact, 48% of candidates say the most frustrating part of a job process is not hearing back3. When companies talk about “great candidate experiences”, this has to be considered. If you’re not getting enough applicants, you might actually be losing applicants because of slow response times. With Leadline, candidates can get automated and personalized text message updates immediately after a recruiter deems a candidate qualified to move on to the next step in the process.

4. Mobile Optimization is Key

In today’s world, mobile optimization is no longer optional. Almost 70% of job applications are from mobile devices4, so ask yourself: can candidates easily apply to your positions on-the-go? If the answer is no, you’re missing out on a vast pool of potential applicants. Most people, regardless of the job’s skill level, do nearly everything on their phones. This is particularly true for Gen Z, who are now dominating the workforce and are accustomed to modern, mobile-friendly experiences. If you’re not getting enough applicants, consider how your tech stack caters to your total addressable audience.

Your Options for Improvement

So, what can you do to improve your overall recruiting process to attract more candidates while being more efficient? Here are a few options:

  1. Do Nothing: This is the easiest choice, but it means you’ll continue to fall further behind in the rapidly evolving staffing and recruitment landscape. Your problem will likely only exacerbate itself.
  2. Replace Your Current HRIS or ATS: This can be a costly and time-consuming process, but it might be necessary if your current system is severely outdated.
  3. Enhance Your Current Process: Focus on strategies that can build-upon or leverage your existing tech stack infrastructure for seamless business continuity. This is where we come in!

How Leadline Can Help

If you’re looking to improve your recruitment process without overhauling your entire system, connect with one of our experts at Leadline. We specifically designed our platform to complement existing tech stacks and hiring processes to give you a path to upgrading your recruiting tools without a complete “rip-and-replace” required. We don’t replace your current tech; we strengthen it.

By adopting these strategies, you can significantly improve your application process, making it easier for candidates to apply and increasing your chances of attracting top talent. Don’t let a cumbersome application process stand in the way of your recruitment success.

Not Getting Enough Applicants?

Transform Your Hiring Process

An outdated or complicated application process can significantly hinder your ability to attract top talent. Connect with Leadline today to transform your hiring process and secure the talent your company needs.

Request a Demo

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